The Perfect White Shirt™ is an independent British company based in London, launching the first Collection of The Perfect White Shirt™ during London Fashion Week in 2004.

Every woman we've ever known desires The Perfect White Shirt™. We too found it almost impossible to find that elusive White Shirt that ticks all the right boxes, so we made our own! 

We believe the shirt's transition from wardrobe to wearer is where intimacy disappears and our public persona begins. A good shirt creates a good impact. But only by using the very best materials, with care and attention down to the tiniest detail, can we create the perfect shirt in which you will feel and look special. Shirt making is, by nature, a very specific kind of textile industry, and The Perfect White Shirt™ is impeccably made by the finest skilled shirt makers.


In The Perfect White Shirt™ you will find our brand snowflake discreetly embroidered into the fabric, signifying its' authenticity and unique design qualities. When you wear The Perfect White Shirt you'll experience shirt perfection.


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This Privacy Policy aims to give you information on how we collect and process your personal data. This Privacy Policy describes our services, use, disclosure, retention and protection of your personal data. By navigating to The Perfect White™ London website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.


The Perfect White™ London will never compromise the trust of our customers. All personal information is handled with the utmost respect for your privacy and security. Furthermore, we will never give, share or sell your personal data to a third party.  Please read this privacy policy carefully to understand our practices regarding your personal data.


1. Personal data you share with us

  • When you sign up to our Mailing List or place an Order with us, either via our Website or by Telephone, we may ask for your name, email address, delivery/billing address and telephone number, as necessary. Payments are processed by PayPal or Bank Transfer so we will not ask you for debit or credit card details. 

  • Other content that you generate through browsing activity; we may use cookies, the links that you click on our website or email content. Cookies are text files stored on your computer when you visit web pages. Most web browsers have cookies enabled; if you’d prefer to restrict, block or delete cookies from The Perfect White Shirt™ London, or any other website, you can use your browser menu to do this. 

2. Personal data we receive from other sources

When you interact with us, or use any of our pages on social media sites, such as Facebook, Twitter, Pinterest, Instagram, we may collect information about you which could include personal data. For example, when you “Like” a post on our Facebook page, “Follow” us on Twitter or “Join our Mailing List”. Those social media sites will also have their own privacy policies explaining how they use and share your personal data. You should carefully review those privacy policies before you use those social media sites, to make sure that you are happy with them.

3. Personal data you share with us

We use the personal data you share with us to:

  • provide you with our products and to fulfil orders that you place with Perfekcija London;

  • create and help you manage your Perfekcija London account;

  • allow you to return your Perfekcija London product, if you change your mind;

  • respond to your questions and requests;

  • send you newsletters and offers about Perfekcija London products; and

  • send you information on any changes we make to our policies or terms

4. Sharing of personal data

We will never give, share or sell your personal data to a third party.

5. Personal data and your rights:

- You have the right to ask us to update and correct any out-of-date or incorrect personal data that we hold about you free of charge.

- You also have the right to access any personal data that we hold about you.

If you would like to update, correct or access the personal data we hold about you, please contact us on

6. Children

Our Website is not directed at, nor do we knowingly collect personal data from, people under the age of 13. If you are a child, please do not attempt to register for The Perfect White Shirt™ London product, or otherwise provide us with any personal data.

7. Changes

From time to time we may make changes to this privacy policy. If we decide to do so we will post the changes on our Website so that you are always aware of what personal data we collect about you, and how we use it. If we need to, we will e-mail you with details of those changes and/or ask you to confirm that you are happy with them.

Further information

This Privacy Policy is effective upon 25 May 2018.


For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR) 2016 (the Law), the data controller for any personal information that we hold about you is THE PERFCT WHITE SHIRT™ London.


We hope that the Privacy Policy has been helpful in setting out the way in which we handle your personal data and your rights to control it. If you have any further questions about how we collect, use and store your personal data, please contact us at:

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us:


You can find more information about GDPR and your rights on the UK Information Commissioner’s Office (ICO) website at or by calling their helpline on 0303 123 1113.